87 New Members. £1,017 Ad Spend. 36X Return On Investment. A local not-for-profit leisure centre in Northampton was facing a challenge familiar to many businesses. They were losing customers to some of the biggest fitness brands in the UK, including PureGym, The Gym Group, Virgin Active, and David Lloyd. Despite offering excellent facilities, competitive pricing, swimming pools, fitness classes, sports facilities, and a strong community feel, they were struggling to compete f