Copy of How We Helped A Northampton Leisure Centre Generate 87 New Members For Just £1,017 In 30 Days

87 New Members. £1,017 Ad Spend. 36X Return On Investment.

A local not-for-profit leisure centre in Northampton was facing a challenge familiar to many

businesses.

They were losing customers to some of the biggest fitness brands in the UK, including PureGym, The Gym Group, Virgin Active, and David Lloyd.

Despite offering excellent facilities, competitive pricing, swimming pools, fitness classes, sports facilities, and a strong community feel, they were struggling to compete for attention.

That's when they approached us.

The Challenge:

The fitness market is one of the most competitive industries in the UK.

Large national brands were spending heavily on advertising, while membership cancellations were increasing and growth was slowing.

The client needed a way to attract new members, reduce cancellations, and remind local people why they were worth choosing.

The Strategy:

Before launching a single advert, we started with research.

We analysed the business, reviewed competitors, studied customer motivations, and identified gaps in the local market that larger competitors were overlooking.

Using these insights, we developed a new Meta advertising strategy focused on attracting high-quality local members.

We also:

 Developed new creative concepts

 Improved campaign messaging

 Created stronger videos and imagery

 Enhanced the landing page experience

 Implemented a clear conversion-focused strategy

The Results

The results exceeded expectations.

✅ 87 New Adult Memberships

✅ Almost Zero Membership Cancellations During the Campaign

✅ £1,017 Total Meta Ad Spend

✅ Just £11.69 Cost Per New Member

✅ 36X Return On Investment

The numbers speak for themselves.

87 memberships × £35 per month × 12-month contract = £36,540 revenue generated from a £1,017 advertising investment.

And It Didn't Stop There

The same approach was successfully rolled out across additional membership categories, including:

 Junior Memberships

 Student Memberships

 Senior Memberships

Over the following six months:

�� Total memberships increased from 760 to 1,061

�� More than 300 additional members joined

�� Revenue increased by £126,220

What This Means For Your Business

Most businesses don't have a lead problem.

They have a strategy problem.

The right message.

The right audience.

The right offer.

The right creative.

When these work together, growth follows.

If you're investing in marketing and not seeing the results you expected, there may be opportunities you're currently missing.

See What's Possible For Your Business

Claim your Free Growth Opportunity Report and discover where your biggest growth opportunities are hiding.